I've been lucky enough to work on the T-Mobile brand for over 10 years. From concepting interactive videos to fixture ideation, I've done it all.
T-Mobile // Digital
Many of the T-Mobile stores displayed interactive screens that helped tell a deeper story about each device. But, there was a consistent need for more interactive tools for both consumers and sales representatives. We built tools that supported the sales reps needs as well as being customer facing to build trust for the consumer. Eventually the self-guided technology needed to be used in a different way and we quickly pivoted to use the screens as a story-telling marketing space. And, behind the motion graphics lived an interactive tool for the sales reps to walk the customer through the purchase path.
Many of the T-Mobile stores displayed interactive screens that helped tell a deeper story about each device. But, there was a consistent need for more interactive tools for both consumers and sales representatives. We built tools that supported the sales reps needs as well as being customer facing to build trust for the consumer. Eventually the self-guided technology needed to be used in a different way and we quickly pivoted to use the screens as a story-telling marketing space. And, behind the motion graphics lived an interactive tool for the sales reps to walk the customer through the purchase path.
T-Mobile // Retail
Our team concepted, designed and produced 6-8 promotional campaigns each year. Big or small, every touchpoint had to be evaluated and updated as well as giving consideration of fixture enhancements and/or interactive experiences to complete the chosen theme.
Our team concepted, designed and produced 6-8 promotional campaigns each year. Big or small, every touchpoint had to be evaluated and updated as well as giving consideration of fixture enhancements and/or interactive experiences to complete the chosen theme.
T-Mobile // Brand Photography
T-Mobile updates their brand photography library quite often to keep up with the changing landscape of the mobile industry. Our team was responsible for creating the storyline for each scenario, choosing photographers, casting talent, scouting locations, on-site direction, final photo selection and execution of imagery for retail. Images were used for retail collateral, internal communications, web, advertising and large format murals.
T-Mobile updates their brand photography library quite often to keep up with the changing landscape of the mobile industry. Our team was responsible for creating the storyline for each scenario, choosing photographers, casting talent, scouting locations, on-site direction, final photo selection and execution of imagery for retail. Images were used for retail collateral, internal communications, web, advertising and large format murals.
Kevin Zacher was the photographer for the photos displayed above.
